Aduro Communications has been chosen to deliver an anniversary campaign around this year’s 45th birthday of the Mr. Men family brand. The brief from Sanrio, owner of the Mr. Men and Little Miss brand, will focus on enhancing the Mr. Men archive, which includes Roger Hargreaves’ original drawings, roughs and vintage product samples. Aduro has developed […]
After only five of 84 PR Lions were awarded to PR agencies at this year’s Cannes Lions festival, PRCA’s director general, Francis Ingham, discusses his disappointment with the results and suggests four areas to concentrate on in the future. Cannes 2016 will not be remembered with pride by many within the PR industry. That’s the stark truth. […]
Trainline has appointed MSLGROUP London’s Victoria Biggs as European director of comms. She takes on her new role in August with a brief to drive brand awareness in the UK and Continental Europe. Biggs has been briefed to set the independent rail retailer’s European comms strategy across multiple markets, including France, Germany, Italy and Spain. She will […]
As Gorkana publishes the EU Referendum Media Digest after the landmark results, here are the figures across mainstream and social media and the top Tweets around the unanticipated final verdict. Despite his resignation this morning (24 June 2016), after failing to convince enough voters it was best to remain within the EU, David Cameron was a key influencer […]
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana News. People News Good Relations has appointed Henry Elliss as senior online strategist to enhance its content marketing team. Insurance comms specialist, Simon Hayes, […]
Primark, Channel 4, FTI Consulting were among the winners at this week’s Corporate Engagement Awards 2016. High street retailer Primark won the Grand Prix with its ‘Primark Sustainable Cotton Programme’, which is carried out in association with CottonConnect and the Self-Employed Women’s Association. In addition, Primark won two gold awards – for Best environmental or sustainability programme and for Best collaborative […]
Manchester-based Mason Williams Communications has been appointed by Fava Mill of Finland to launch new products in the UK. The Fava Bean product range includes a series of six Granolas plus dried beans that can be added to soups, stocks and everyday cooking. Mason Williams will launch the product at the end of June at […]
As the only PR on the 10-strong judging jury for the Glass Lion: The Lion for Change at Cannes this year, Mary Whenman, President Women in PR and Communications Director, Callcredit Information Group, shares her insights from her time in the judging room and experiencing the rest of the advertising festival this week. In April, when the invitation arrived […]
Event organiser Clarion Events have hired Stature PR to promote the 26th Winter Art & Antiques Fair in London’s Olympia. This will be the ninth show that Stature PR will promote for Clarion after successful campaigns on next week’s The Art & Antiques Fair, Olympia (27 June to 3 July 2016), as well as The […]
Buy Art Fair has appointed Manchester-based Rule 5 to deliver the event’s 2016 communications strategy. Rule 5 will look to create “conversation” around the evolving art landscape and engage new and seasoned collectors with a focus on national and broadcast media. A regional campaign will underpin all activity. Thom Hetherington, CEO at Buy Art Fair, said: […]