Business valuation and strategy consultancy Brand Finance has launched two indices, in collaboration with Frankfurt-based Solactive, to show how brand value correlates with stock market performance. The new indices – Solactive BrandFinance® European Leaders Select 30 Index and the Solactive BrandFinance® European Leaders Low Risk 30 Index – give investors the opportunity to be exposed to companies deemed to have […]
Christian Sylt, senior Formula 1 and motor racing journalist, talks to Gorkana about how he kicked off his career in the industry, founding Zoom, the F1 charity initiative, being a theme park industry specialist and the key thing PRs need to know when pitching in ideas. Tell us about how you entered Formula 1 journalism? It was somewhat of […]
Miles Nolan joins IFC Advisory as associate director from financial services business WH Ireland, where he was head of communications for four years. IFC is a financial PR agency and it has hired Nolan to enhance its media and advisory offering. Prior to WH Ireland, Nolan was editor at Growth Company Investor magazine. He has also spent seven years as […]
The AA (The Automobile Association) has appointed Prova PR, a specialist automotive agency, to run a B2B thought leadership campaign. Prova will promote The AA to the fleet and SME sectors through strategy, insight, media relations and content creation. It will share the stories of The AA’s business customers and its research. Kirsty Pendleton, senior marketing manager, […]
Adherence to a code of ethics is essential for the health of the PR industry, says Claire Walker, CEO at Firefly Communications. She suggests four top tips to ensure that high standards are met and upheld. There was a time, not so long ago, when PR practitioners sat firmly alongside traffic wardens and politicians in Britain’s […]
Manchester PR agency Rumpus has been appointed by household paper manufacturer Northwood & WEPA to drive trade awareness nationally. The brief focuses on the definition of Northwood & WEPA’s brand messaging, the revitalisation of its web presence and on building social media engagement. Rumpus will also work on improving the business’ visibility in trade media […]
Forster Communications has been chosen by Recycle for London to help increase domestic recycling rates in the capital city, following a competitive pitch. Recycle for London is a consumer campaign, which delivers both London-wide comms and borough level support to encourage behaviour change amongst London residents. Forster has been briefed to help ensure all London […]
Comms agency Farrer Kane has been appointed by London residential property developer SAS Investments (SAS) to lead on UK-based media relations activity for the company and its sister consumer design brand, Jamm Living. SAS specialises in sourcing opportunities with development and planning potential and creating boutique contemporary homes in sought-after locations in London and the […]
Food, drink and hospitality agency William Murray Communications has changed hands after a management buy-out led by CEO Anita Murray. Founded in 1989, the agency has 25 employees and last year, William Murray’s fee income grew 15% to £2.2 million. The agency ranked 93 in PRWeek UK’s latest top 150. According to the list it […]
W Communications launched a new division, W Influencer, this month, with the aim of bringing the benefits of “earned advocacy” to a wider range of brands. W’s founder and CEO, Warren Johnson, argues that, while influencer marketing is a “hugely powerful tool”, the practice of paying “influencers” to promote your product defeats its purpose… I was disappointed this […]