As Twitter becomes the latest in a range of social platforms to limit negative comments on its posts, Gorkana asks comms pros from Bell Pottinger, Cirkle and MHP if limiting social media activity, particularly on brands’ own channels, is helpful or harmful. Social platforms consistently face pressure to act on negative comments, or ‘trolling’. In response to some of this […]
Multiple Sclerosis International Federation has hired Unity to help strengthen its “Kiss Goodbye to MS” campaign worldwide. The socially-led “Kiss Goodbye to MS” campaign encourages supporters to “wear, dare and share”: wear red lipstick or something red; dare themselves or someone they know to do something outside of their comfort zone; and then share their […]
Asda’s former head of food PR, Vickie Rogerson, has joined Lucre, as the agency looks to strengthen its food and drink offering. Rogerson has 20 years’ experience in the retail and FMCG industries. As well as launching Asda’s Wonky Veg range, she has also developed a cheese range with Alex James for the supermarket chain […]
The Public Relations and Communications Association (PRCA) has made 14 additions to its community of PRCA fellows. PRCA fellowships are awarded to individuals who have made a major contribution to the PR and communications industry. David Gallagher, international president for growth and development at Omnicom Group and chairman of the PRCA fellows, said: “Because of […]
Broadcast PR specialist markettiers is launching a campaign to provide a UK charity with a year of free consultancy, research and broadcast activation to help raise awareness of the organisation. markettiers has always offered pro bono work to a charity of its choice, but this year it is inviting charities to apply for the support, and […]
Facets PR, the jewellery and watch PR agency, is now representing fine jewellery brand Lily Gabriella. Facets PR will handle press and marketing for the brand, as well as VIP and talent dressing and events. Fine jewellery account manager, Phoebe Fleetham will lead on the Lily Gabriela account. The jewellery brand is run by Rio […]
Video content agency Through The I has released research showing that consumers are paying more attention to live streaming than pre-recorded video content. Comms pros from TVC Group, Golin and make-up brand Benefit discuss with Gorkana how live content can be beneficial for PR and how they use it. The survey, commissioned by Through The I and conducted […]
NFL UK has appointed sport and entertainment consultancy Clifford French to develop a consumer comms programme focused on talent and influencer partnerships in the UK. The agency has been appointed on an initial nine-month contract following a six-way pitch process and will start immediately. It will develop a season-long programme focused on creating ongoing conversation […]
Adventure engineering company Hangfast has appointed Rule 5 to handle its communications brief. Based in Bingley, West Yorkshire, Hangfast designs, produces and installs climbing walls, artificial caving systems and rope courses. The specialist business works with clients including Sport England, the armed forces, schools, outdoor education and leisure centres, and leisure and tourism attractions such as […]
Yellow Jersey PR is advising Aura Energy Ltd, the Australia-based uranium company which runs African and European projects, on its dual listing on AIM planned for next month. Yellow Jersey director, Felicity Winkles and consultant, Joe Burgess will lead the account. Winkles said: “We are delighted to be advising Aura on its upcoming listing onto AIM, which despite […]