LEWIS has launched an employee advocacy product and service named Employee Activate. The new product will enable individual employees to be a part of their company’s wider communications strategy through advocacy on social channels. Michael Brito, SVP at LEWIS, said: “The purchase funnel is no longer linear. It’s cyclical, dynamic and unpredictable. Consumers and decision-makers […]
John Lewis’ Christmas ad for 2017 shows how PR, along with social media, can spearhead and launch a major advertising campaign. Comms pros from W Communications and Taylor Herring discuss how this trend has evolved in recent years. John Lewis’ high profile annual Christmas campaign, this year featuring Buster the Boxer, began its journey a little […]
GapCap, an alternative finance provider for high-growth businesses, has appointed Redleaf Communications. Managing director Rebecca Sanders-Hewett and senior account managers Rishi Banerjee and Susie Hudson will manage the account. Sanders-Hewett said: “We are very excited to be working with the team at GapCap to raise the profile of this forward-thinking business to potential customers and […]
MyTutor, an online marketplace that matches school pupils searching for a tutor with university students looking for rewarding work, has appointed Threepipe to manage its SEO programme and drive new customer acquisition and brand awareness. The MyTutor platform allows parents and students to search for additional support across a database of vetted tutors, before arranging an […]
Comms agency Margaret has announced its biggest win to date as the retained creative comms agency for Sky Arts, the UK’s only dedicated TV channel for the arts. Margaret has been briefed to develop an integrated comms strategy to champion Sky Arts as the UK’s “super channel for culture”. Sky Arts’ portfolio of programming includes shows […]
Jon Aarons, FTI Consulting’s senior MD, talks to Gorkana about the firm’s international growth, its affiliate network and his own personal career highlights. FTI recently formed a network of affiliate companies, what was the thinking behind that? As today’s world markets grow increasingly interconnected, investors are compelled to travel further in search of value. Business leaders find themselves […]
Aside from the fate of the pollsters – who should be looking for new careers after three strikes on the bounce on calling the big things wrong – one assured outcome from the Trump victory will be the microanalysis of how the hell he did it, says Richard Medley, head of corporate at Frank PR. […]
Porter Novelli London has appointed former AbbVie senior communications manager, Matthew Foster, as director of its health and wellness practice. Abigail Last, from Red Door, also joins Porter Novelli’s health and wellness team as an associate director, and George Hickling, Charlie Price, Jessica Greenman and Alexander Emich all join as senior account executives. The health and wellness team […]
Fiona Laffan will join Lloyds Banking Group as group corporate communications director. Currently head of corporate communications, EMEA at Goldman Sachs, and prior to that a partner at Brunswick, Laffan will be responsible for all corporate communications at Lloyds Banking Group, and will report to group corporate affairs director Matt Young. Laffan joins Lloyds Banking Group on December 5. […]
Justin Welby, The Archbishop of Canterbury, has appointed the Mail on Sunday’s religion and education correspondent, Jonathan Petre, to the newly-created position of head of media at Lambeth Palace. Petre has been with the Mail on Sunday for eight years and will take up his new role at the end of January. He started his journalism career on the Catholic Herald […]