Communicators need to harness a combination of data and instinct in order to create successful campaigns, industry experts said at last night’s exclusive discussion event in London. Ruth Yearley, Ketchum’s insight and strategy director, and Paul Hender, head of insight at Cision, argued the merits of data and instinct in front of an engaged audience at the […]
Weber Shandwick was the big winner at last night’s PR Week Awards, taking home a haul of five awards including the Gold Award for Consultancy of the Year. The agency was also crowned Large Consultancy of the Year and won the Best FMCG, Health, Beauty, Retail and Fashion campaign, Best Use of Creativity and Issues […]
Hotwire has appointed John Mahoney as its first chief client officer. The role will be entirely focused on delivering exceptional campaigns and experiences to its clients, addressing the challenges faced by CMOs and their brands and putting business results at the centre of relationships with clients. Mahoney was previously vice president, client partner at Sapient Razorfish […]
Primary care property specialist Assura PLC has appointed Edelman UK as its retained financial comms and public affairs advisor following a competitive pitch. Edelman will promote Assura across a number of stakeholder groups including financial and investor, central and local government and potential customers. The agency will report to Jonathan Murphy, Assura’s chief executive officer and […]
Scottish luxury ice cream brand Equi’s has appointed BIG Partnership to manage its trade and consumer PR. The Hamilton-based family business has hired the agency in order to secure additional product listings in its 95th anniversary year. BIG’s Edinburgh consumer team, headed by account director Sarah Bailey, will manage the account. The agency adds Equi’s to […]
Challenger bank CYBG has awarded its UK financial and corporate comms brief to Powerscourt, in partnership with Hanover, after a competitive pitch process. Powerscourt will assume responsibility for CYBG’s corporate and financial comms, while Hanover will manage the bank’s public affairs. The joint operation will be led by Powerscourt managing partner Victoria Palmer-Moore and Laura […]
China Airlines has appointed Rooster PR to handle PR and digital comms ahead of its return to flying in and out of the UK. It has also hired Aviareps as its UK General Sales Agent. Rooster will manage the airline’s press office and will promote the new service through traditional and digital media campaigns. The carrier […]
New travel company Beyond Escapes has appointed The Lucre Group, following a competitive pitch process, to help promote the brand ahead of its UK launch in December. Lucre will help to raise awareness and provide other marketing activity ahead of the launch, including media blogger and influencer engagement, site launches, news campaigns and social media support. […]
Velcro Companies has appointed Tristan Peniston-Bird as its chief corporate affairs officer. Based in London, Peniston-Bird will work closely with the company’s regional businesses and senior leadership team to “build and strengthen global stakeholder relationships and help realise the business’s ambitions”. He was most recently global financial service company Euroclear’s head of communications and marketing, […]
Here’s a round-up of the essential PR news stories, people news and account wins that have been announced over the past week. Account wins The Media Production Show has appointed Bubble Communications to provide PR support – including exhibitor promotion, running the onsite press office at the event and providing integrated comms services to position […]