Blue Rubicon promotes Peter Fitch to MD

Blue Rubicon has promoted Peter Fitch to managing director with immediate effect. He replaces Chris Norton, who recently joined Facebook as EMEA director of comms.

Fitch has been on the corporate and consumer PR agency’s board of directors since joining in 2014, after spending nearly four years as global head of communications at Lloyd’s of London.

Gordon Tempest-Hay, CEO of Blue Rubicon, said: “Over the last two years Peter has brought vast experience to bear on existing clients, as well as to securing significant new clients to grow our strategic communications business. He has quickly established himself as a trusted advisor, offering counsel to executive board members and leadership teams looking to sustain growth and achieve a competitive advantage.”

Fitch’s appointment comes three months after Blue Rubicon folded its consumer PR agency Surname & Surname back into the main agency. Surname & Surname director Lotte Jones has become creative director of Blue Rubicon.

Fitch said: “I am thrilled to take up the opportunity to drive forward Blue Rubicon’s exciting plans. We are increasingly working to help solve the most complex reputation challenges and have made a name for ourselves tackling large-scale reputation turnarounds. As business leaders increasingly demand joined-up services that add value, we can offer a rare mix of the highest quality strategic thinking coupled with the best in class reputation campaigning needed to protect and transform corporate reputations.”

Blue Rubicon’s clients include Tesco, Facebook, McDonald’s, Coca-Cola, Mondelēz and O2. Last July the agency was acquired by US-headquartered Teneo Holdings.