Christopher Ward briefs PHA Media

London PR agency PHA Media has been chosen by luxury men’s watch brand Christopher Ward to handle its UK PR.

Christopher Ward was established in 2004 by Mike France, Chris Ward and Peter Ellis, who wanted to provide premium, quality Swiss made timepieces at affordable prices.

It sells the collection worldwide through its e-commerce site and six individual currency sites for the US Dollar, Canadian Dollar, Honk Kong Dollar, Singapore Dollar, Swiss Franc and Euro. The brand also has a showroom in Maidenhead in the south east.

PHA Media will look after the day-to-day running of the Christopher Ward press office as well as handle the PR for a number of new brand partnerships and campaigns.

Mike France, co-founder at Christopher Ward, said: “We’re thrilled to be working with PHA Media. It has joined the Christopher Ward team at a very exciting time as we continue to evolve the CW brand. PHA demonstrated a real enthusiasim for CW and we firmly believe they are the right agency to take the brand forward and ensure it reaches a wider range of consumer.

“CW will be launching a number of exciting partnerships this year and PHA’s far reaching experience of working on similar projcets re-enforced that they were the right agency for us.”

Shelley Frosdick, director of consumer PR at PHA Media, said: “The team and I are extremely excited about working with Christopher Ward and in particular to work with a brand which has honesty, craftsmanship, design and quality at its core. We love the disruptive nature of the business and how committed the founders are to staying true to what they believe in.

“Our campaign will extend the awareness of Christopher Ward so that many more consumers can enjoy the experience of owning a beautiful, incredibly well designed watch. Christopher Ward has achieved a significant amount in a relatively short space of time, our challenge is to build on this and as the brand evolves use our expertise, creativity and contacts to continue to tell their story.”