PR news round-up (16-20 July)
Here’s a round-up of the week’s top PR news – featuring Ketchum’s Alexandra Marsh, Launch’s new account win with Brewers Fayre and senior hires at Hudson Sandler and Greenbrook.
Thought leadership
Alexandra Marsh, associate director at Ketchum London, explores how the agency’s Cannes Lions winning #bloodnormal campaign shows that integrated comms can drive societal change.
Richard Johnson, who recently joined Clarion’s Advisory Board to help relaunch its reputation management service, shares his thoughts on why corporate reputation is more important than ever before.
Interviews
Simon Francis, a founder member at Campaign Collective, discusses why he created a PR agency as a social enterprise, recent award wins and why it eschews job titles.
PR Case Study
Emily Morgan, managing director – consumer at Red Consultancy, discusses how the agency helped Ecover to launch the Rubbish Café.
Account wins
Whitbread’s Brewers Fayre brand has appointed Launch to deliver a 10-week integrated programme to promote the restaurant’s latest summer offer.
The Radisson Hotel Group has selected Camron PR to promote its new Radisson Collection lifestyle brand and its new hotel in Stockholm.
National property consultancy Bruton Knowles has appointed Eden PR to oversee a refreshed PR and digital strategy focused on its expertise in core sectors.
Events firm Fresh Montgomery has selected William Murray to promote its two new Birmingham shows: The Professional Kitchen Show and The Foodservice Show.
Gift brand Sass & Belle has appointed Cool Blue to deliver an integrated PR and influencer relations campaign.
Urban cycling brand beryl has appointed Fusion Media to help raise its profile in the UK, Europe and US.
Digital threat management firm RiskIQ has appointed Finn Partners as its agency of record to build awareness of its cyber security platform.
Sharp Relations has won two new contracts from trade organisation Produced in Kent. The agency will handle an extensive brief to promote the work of the group and its members, as well as also winning a bid to promote its new Kent Food Trails initiative.
AP Ventures, a venture fund spun out of Anglo American, has selected CNC to support its launch.
Pets Choice has appointed integrated comms agency One to handle PR across its diverse brand portfolio.
AM+A Marketing and Media Relations will run a 24-month PR and digital marketing campaign to promote the Wales Coast Path.
People news
Hudson Sandler has appointed Sue Hutchinson as an associate partner, where she will help to lead the development of its growing brands practice.
Greenbrook has appointed Michelle Pinggera, former partner and international chief of staff at Goldman Sachs, as a non-executive advisor.
The British Chambers of Commerce has appointed Claire Walker and Hannah Essex as co-executive directors of policy and campaigns. They will be responsible for leading the organisation’s policy positioning and lobbying efforts.
Campaign Collective has hired Beth Andlaw and Helen Donohoe as new members of its social enterprise agency.
Big Cat Agency has promoted Hannah Davies to managing director. The agency’s founder, Anthony Tattum, will move into the role of chairman.
Education, social impact and behaviour change specialist Hopscotch has appointed Nicola Dodd to the role of managing director.
Bubble Agency has hired Josh Paterson as senior account manager and Benjamin Kidd as an account executive.
Agency news
Weber Shandwick has acquired social creative agency That Lot, which was founded by writer, actor and director David Schneider. The deal will combine Weber Shandwick’s integrated offering with That Lot’s social-first, platform-specific content and production.
Endeavor Global Marketing has purchased sport and entertainment comms agency Clifford French. Founders James Clifford and Dan French will continue to lead the team as senior vice presidents at Endeavor.
Transport, technology and environmental PR agency Prova is the first UK agency to join the Public Relations Network, a global collective dedicated to providing high level consultancy and quality local support for worldwide PR campaigns.
