Four Travel to handle Singapore Tourism Board’s UK PR

The Singapore Tourism Board has appointed Four Travel, the specialist travel division of Four Communications, as its new UK PR consultancy.

The agency will work closely with tourist board’s London team to develop key messages for its recently-launched Singapore: Passion Made Possible brand strategy in the UK.

Jason Chan, area director for Northern and Western Europe at Singapore Tourism Board, said: “We appointed Four Travel based on their creativity and digital insights presented. I strongly believe STB London has appointed a likeminded agency that shares our passion for telling Singapore stories to UK travellers.”

Debbie Hindle, managing director at Four Travel, added: “Singapore is an incredible destination with a big story to tell. Our role will include moving from demographic to attitudinal targeting in line with STB’s transformational brand strategy. The campaigns we will develop will include digital audience mapping, brand activations, consumer trade, digital PR and social media.”