Instinct wins Cath Kidston Watches brief
Licensing company Intercity Group has appointed instinct as the retained UK PR agency for the Cath Kidston Watches brand.
Instinct will handle all of the brand’s press and publicity in the UK market, engaging in campaign development, targeted media relations, product seeding and seasonal press events, as well as devising and implementing an influencer strategy.
Jonathan Kirkby, instinct’s managing director and founder, said: “We’re so pleased to be selected as the retained agency for Cath Kidston watches; it’s a brand with such great heritage and we can’t wait to build its exposure amongst with press.”
Intercity Group’s Sarah Johal added: “Having seen the results that instinct has delivered for other clients in our portfolio, like Police watches, selecting them as our retained agency seems like an obvious choice. We’re excited to be working with them and look forward to great things ahead.”