Brands2Life to launch OVO Energy’s new brand

OVO Energy has appointed Brands2Life to support the launch of its new pay-as-you-go energy brand Boost, following a competitive pitch.

The agency will deliver a creative consumer PR campaign which will support the energy provider’s wider marketing campaign. It will also provide a framework for ongoing consumer comms.

Also, Brands2Life will manage an earned media strategy which will highlight the benefits of Boost to consumers, while also using audience insights to engage with customers.

Justin Cockerill, managing director at Boost, said: “It’s not often that you think you could execute every single one of the ideas that are presented to you at pitch – but that’s how we felt when we saw Brands2Life.

“They had a brilliant understanding of our audience and a smart strategy, which combined with bold creativity was a winning formula. We’re really looking forward to our partnership with them.”

Katy Stolliday, deputy MD, consumer at Brands2Life, added: “Boost has developed a strong and innovative proposition in the PAYG energy market, and their desire to do things differently was the perfect brief. We had a lot of fun coming up with the right ideas for them and we’re working hard to get our activations in place ready for a great launch.”

• Pictured: A still from Boost’s new integrated campaign