Bosch hands Cirkle £1 million integrated brief
Cirkle has secured a £1 million integrated brief to launch Bosch’s premium smart home offering, following a five-way pitch.
As Bosch’s lead agency, Cirkle will deliver a two-year campaign that spans PR, influencer relations, digital, SEO, paid and social media to confirm Bosch as an Internet of Things industry leader.
It will drive awareness, education, consideration and conversion for Bosch’s smart home offering across the energy saving, comfort, climate and security sectors.
Cirkle was the only agency in the pitch not to be a preferred Bosch supplier and now joins the firm’s wider agency roster.
Kate Gibson, Cirkle’s senior director, and Claire Twohill, head of digital, will lead the five-strong agency team.
“Cirkle demonstrated a robust strategic understanding of our sector, our challenges and our consumers,” said Charlene Honour, Bosch Smart Home‘s country manager. “We are delighted with this appointment – it is an impressive achievement to get on our agency roster.”
Caroline Kinsey, Cirkle’s chairman, continued: “We’re extremely excited and proud to have won this 360 degree campaign for such a well respected consumer brand.”
She added: “We look forward to demystifying consumers and driving influence and relevance to create the emotional engagement needed to meet the brand’s ambitious targets.”
