Mason Williams Communications wins IMC Toys brief

Toy manufacturer IMC Toys has appointed Mason Williams Communications to handle its UK PR and media relations, following a competitive pitch.

The agency will target trade and consumer media coverage to support IMC’s new and existing lines, while also managing PR programmes across IMC licensed properties.

Julie Ball, head of marketing UK at IMC Toys, said: “PR is an important part of our new strategy, and partnership with Mason Williams will enable us to maximise our brand profile across our target market. The Mason Williams team demonstrated a creative approach to strategic planning and we are excited to be working with them as an extension to our team.”