Virgin Sport appoints Gregory and Posner to handle its UK PR

Virgin Sport has appointed Daniella Posner and Julian Gregory to handle its UK PR and media relations and communicate its brand ethos.

They have been briefed to deliver a programme that celebrates fitness and “encourages people of all backgrounds to move together” through inclusive running events and free fitness classes.

The pair will also raise awareness of Virgin Sport’s 2018 events – The Hackney Festival of Fitness, Westminster British 10k and the Oxford Half Marathon.

Posner and Gregory said: “We are excited to have been hired to work with Virgin Sport at such an important time in the business’ development and look forward to working with the team to build on the success of last year’s inaugural events.

“With our experience in PR and brand building, we aim to bring Virgin Sport to the forefront of the media while inspiring the consumer to get fit and have fun!”