Hoover Candy appoints new director of brand and comms

Appliance manufacturer Hoover Candy Group has appointed Antony Peart to the newly created position of director of brand and communications.

He will work alongside the company’s UK marketing teams and Gianpiero Morbello, its Italian-based head of brand strategy and identity, to implement corporate and brand comms strategies.

Peart will oversee comms and advertising campaigns across the group’s product sectors, including built-in and freestanding major domestic appliances and small domestic appliances.

The position covers marketing for the Hoover, Candy and Baumatic brands in the UK and Republic of Ireland, with the aim of supporting growth within the group.

Peart has more than 20 years’ marketing experience and joins the group from Brother International Group, where he worked for 18 years.

“Hoover is one of the most iconic brands of the 21st century,” said Peart. “The fact it’s still a well-known, household name speaks volumes considering it was established more than a century ago.

“I’m really looking forward to working with the team to help deliver the best possible experience for our customers.”

David Meyerowitz, Hoover Candy Group’s UK CEO, added: “Antony’s considerable experience is a huge part of why we were so pleased that he decided to join us.

He continued: “We’re certain he’ll help drive our innovation messaging and assist in building our brand vision for Hoover Candy.”