Rooster oversees China Airlines’ UK return

China Airlines has appointed Rooster PR to handle PR and digital comms ahead of its return to flying in and out of the UK. It has also hired Aviareps as its UK General Sales Agent.

Rooster will manage the airline’s press office and will promote the new service through traditional and digital media campaigns.

The carrier will begin a non-stop service between London Gatwick and Taipei Taoyuan from Friday 1 December, its first UK flight for five years.

Roger Han, senior vice president, Europe at China Airlines said: “Following an extensive search and selection process, we’re delighted to have chosen Aviareps and Rooster as our agency partners in the UK. I’ve no doubt that their support will ensure that China Airlines’ return is an unparalleled success.”

Rooster’s managing director, James Brooke, added: “Adding China Airlines to our growing portfolio of airline clients is a real coup for Rooster. We’ll be combining our sales-focused digital campaigns with creative media engagement to build the airline’s brand, and help put them on track for long-term success in the UK market.”