This week’s PR news in brief (2-6 October)
Here’s a round-up of the essential PR news stories, people news and account wins that have been announced over the past week.
Account wins
The Lawn Tennis Association has appointed Run Communications to provide regional PR support for its Transforming British Tennis Together grassroots investment programme.
Historic visitor attraction Tatton Park has appointed Carousel PR following a pitch process to work with its onsite team to promote its activities and events.
Battersea Dogs & Cats Home has appointed integrated communications agency Premier to manage PR for its Collars & Coats Gala fundraising event at Battersea Evolution on 2 November.
Online pet retailer Monster Pet Supplies has appointed PR and social media specialist Wolfstar to deliver a three month creative communications campaign to reach new customers, drive visitors and increase sales over Christmas.
New natural men’s grooming brand SCRUBD has appointed RKM Communications to manage comms around its global launch.
Specialist mortgage lender Charter Court appointed Citigate Dewe Rogerson to manage the comms surrounding its IPO, which took place on 4 October.
Sauce Communications will handle PR and talent management for former MasterChef runners up Billy and Jack as the pair continue to grow their cookery portfolio.
Lotus, the travel specialist agency, will handle PR and develop social media channels in the UK for Dutch theme park and resort Efteling following a three-way pitch.
New lingerie and streetwear label Les Girls Les Boys has appointed The Fashion Digital to manage its social media brand across multiple platforms.
People news
Former Daily Mirror journalist Greig Box Turnbull has launched Fortitude Communications, a PR and communications consultancy which will provide clients in the business, sport, consumer and luxury sectors with strategic advice, social media support, web design, content creation and media training.
The International Communications Consultancy Organisation has appointed Elise Mitchell as president. Mitchell runs Mitchell Communications Group, a top-50 US PR firm, and has been vice-president of the ICCO since 2015. Nitin Mantri replaces Mitchell as the organisation’s new vice-president.
Former Spider PR travel and lifestyle division lead Clemmie Mason-Pearson has launched her own agency. Kitten & Shark will specialise in luxury, travel, lifestyle and brand PR.
Portland has hired Lucy Jenkins as a partner in its philanthropy practice. Jenkins will support the agency’s international clients, with particular focus on growing Portland’s global philanthropy offering.
Lansons has appointed Claire Southeard as a board director. Southeard will have responsibility for accelerating the development, transformation and integration of the consultancy’s digital, content and social media offer.
Fashion, fitness and lifestyle influencer Rowan Row has signed with agency Sixteenth Talent. Row is the 14th influencer on the new agency’s books.
Industry trends
The ICCO has unveiled its World PR Report 2017 at its global summit in Helsinki. The report covers the present and future direction of global PR, including a ranking of the top 250 global agencies.
