This week’s PR news in brief (18-22 September)
Here’s a round-up of the essential PR news stories, people news and account wins that have been announced over the past week.
Earned Media Rising
Cision has partnered with PR Week to launch Earned Media Rising – a microsite packed with exclusive content to help communicators get the most out of their earned media programmes:
- Jim Lin, Ketchum’s SVP, creative director, looks at how authenticity can make or break an influencer programme.
- Catherine Hernandez-Blades, senior vice president at Aflac, reveals how to make earned media measurement easier in five simple steps.
- Mark Nardone, executive vice president at PAN Communications, outlines how to boost earned media reach with marketing automation.
- Take the ‘What social archetype are you?’ quiz to discover how your social media usage compares with the rest of the comms industry.
Account wins
High speed rail link HS1 has awarded a £370,000 consumer comms brief to Clarion Communications, following a competitive pitch.
Projects with Purpose has appointed Foco to map the online behaviours of young people on behalf of West Berkshire Council and Reading Borough Council, as part of their ‘Elevate’ project.
Haymarket Media Group is partnering with Bicester Heritage and Historic Promotions to create a major classic car event.
Swiss International Air Lines has hired Launch to develop a content and brand experience to make it the airline of choice for winter holidays.
Tour operator and ski specialist Flexiski has chosen TaylorMadePR to handle its PR strategy and communication for Winter 2017/18 and beyond.
Home and lifestyle brand House of Lovely Stuff has appointed ideas agency Yes&Pepper to handle its creative marketing.
International mobile payments service provider Tola Mobile has enlisted Jargon PR to spearhead its media relations and increase brand awareness across Europe and Africa.
Email newsletter Jack’s Flight Club, which notifies subscribers of cheap flights and “airline mistake fares”, has appointed travel specialist Turtle PR to maximise its brand exposure in the UK and global media, following a three-way pitch.
People news
The Romans has appointed Lucy McGettigan, the former Frank associate director, as associate director within its consumer lifestyle offering.
Good Relations has appointed Maud Rousseau as a director within its property team, to lead and develop the agency’s property marketing practice.
Redleaf Communications has promoted Vanessa Chance to director in the company’s professional and financial services team.
Roof window manufacturer VELUX has appointed Lewis Rogers as its first UK and Ireland public affairs advisor.
Agency news
Marketing and communications firm Finn Partners has reached an agreement to acquire ABI Marketing Public Relations, a B2B marketing and PR firm that specialises in the industrial and trade markets.
CubanEight has been named PR Agency of the Year at the UK Agency Awards in London, marking the first UK national award win.
This year’s Wales Start-Up Awards saw Cardiff-based BrandContent win Creative Start-Up of the Year in joint first position with Tramshed Tech following a split panel decision.
