easyHotel appoints Houston PR for corporate and consumer brief

Houston PR has been appointed by easyHotel, the international super-budget hotel chain on a combined Capital Markets, corporate and consumer brief following a competitive pitch.

The Houston team, led by director Kate Hoare, will report to easyHotel CEO, Guy Parsons.

Houston PR’s first consumer announcement for easyHotel promotes the chain’s ‘fake views’ initiative, offering customers adhesive window views of spectacular London landmarks for £1.  The initiative highlights the discrepancy between easyHotel’s super-budget offering, with the emphasis on comfort and essentials, and London’s ritziest hotels which can charge up to £10,000 a night for a view.

Houston director Kate Hoare said:” We’re delighted to be working with Guy and the easyHotel team at this important point in the growth of the business.”

She added: “The unique consumer, corporate and capital markets skills set that Houston offers creates an attractive proposition for brands and businesses that want to tell their story in an authentic way. easyHotel has significant international ambitions and a compelling business model and we look forward to articulating the story to all audiences.”