New One condom brand chooses Well Hello for UK launch

Well Hello has been retained by Karex Berhad-owned condom and sexual lubricant brand One, as part of a six-figure UK launch brief.

The brief will see Well Hello deliver a brand newsroom, a number of creative projects and run digital activity across paid, earned and owned spaces ahead of One’s launch later in the Spring.

One marketing manager Louise Ball said: “We wanted a partner we felt comfortable with, who was exactly right for us and who would both love us and surprise us. Well Hello’s entire approach was based on not just talking, but doing too, which is both a brilliant approach to brand communications in 2017 and an excellent analogy for a healthy sex life.”

Well Hello partner Nick Woods added: “Well Hello shares One’s view that many of the world’s sexual health issues are best served by conversations and engaging people. We want to help make people comfortable expressing themselves and create evermore safe spaces for people to explore and celebrate their identities.

“This campaign is, as with any good sex-life, going to be a lot of fun. We anticipate coming together with a number of influencers, look forward to getting in front of the issues and to delivering a campaign with regular climaxes through the year.”