QVC UK appoints instinct pr as retained UK PR agency

Consumer agency instinct pr has been appointed as the retained UK consumer PR agency for multi-media retailer QVC, following a competitive pitch last month.

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QVC UK combines digital retailing, live TV, which reaches 27 million UK homes. It sells brands including Amanda Wakeley, Lulu Guinness, Benefit, Elemis, Nails Inc, Kelly Hoppen, Biba, Links of London, Apple and Dyson.

instinct pr will manage all UK PR activity across QVC’s fashion, jewellery, accessories and home categories.

The PR strategy will include new brand launches, product placement, digital influencer engagement and press events, with a key focus on increasing coverage levels and increasing brand awareness and engagement.

Agency directors Jonathan Kirkby and Juliet Price will lead the account which will sit across instinct pr’s fashion and consumer teams.

Jayne Bristow, QVC UK’s director of brand and comms, said: “We are pleased to partner with instinct pr and look forward to working with them to extend the reach and relevance of QVC amongst the UK consumer.”

Kirkby added: “QVC is a huge client win for us and we can’t wait to get started. We’re proud to have such an iconic brand with a huge amount of creative potential on our books that will see us deliver some of our most exciting work to date. We are committed to taking QVC to the next level alongside its talented and passionate in-house team.”

Modus Publicity continues to work across QVC’s beauty portfolio and Flagship Consulting leads all trade and corporate comms activity.