davies tanner wins PR brief to launch ICC Wales

Specialist travel, tourism and events PR agency davies tanner has secured a three-year contract to launch the forthcoming £83.7 million ICC Wales venue, following a five-way pitch.

Opening in 2019, the new ICC (International Convention Centre) Wales is a 26,000 sqm venue located within the grounds of the Celtic Manor Resort in Newport and a joint venture between the owners of the Celtic Manor Resort and Welsh Government.

The multi-purpose events space, including a 4,000sqm main exhibition hall and a 1,500 tiered seating auditorium, will be able to accommodate 5,000-delegates at a time, providing global event planners with a convention centre on an international scale for the first time in Wales.

davies tanner has been briefed to use its influencer networks and industry connections, both in the UK and overseas, to build a progressive launch campaign designed to reach a global audience of event planners and organisers of large-scale conventions.

Ian Edwards, ICC Wales’ chief executive, said: “davies tanner has a proven track record in the successful launch and promotion of world-class venues in addition to having solid destination marketing credentials.

“Its experience and influential connections in the business tourism industry, as well as having a passion and ambition that mirrors our own, makes it a natural partner and we’re delighted to be working with davies tanner to launch this fantastic venue to the events industry.”

Robert Wright, MD at davies tanner, added: “We are thrilled to be working with the expert team at the ICC Wales to launch the venue to the global events industry. It’s convenient location just off the M4 at the gateway to Wales, coupled with a range of exceptional facilities to host large-scale conferences, exhibitions and conventions never before seen in Wales, will position the venue at the forefront of international business tourism destinations. It’s an incredibly exciting development and a project we’re immensely proud to be working on.”