NewMotion hands UK rollout brief to Threepipe

NewMotion, Europe’s largest electric charging provider for electric cars, has appointed Threepipe to help launch its UK rollout in 2017.

Launched in the Netherlands in 2009, NewMotion offers more than 30,000 cloud-connected smart charge points through its public charge network, and has over 80,000 registered charge cards throughout Europe.

The company is now looking to expand in the UK, with plans to have 5% share of EVs-to-market by the end of 2017.

Threepipe has been briefed to create both a B2C and B2B-focused programme that will communicate to a wide range of stakeholders, from fleet managers to housing associations, as well as enhance NewMotion’s consumer brand visibility.

Estee Chaikin, head of marketing comms at NewMotion, said: “This is a critical time in our UK rollout and we were impressed by Threepipe’s enthusiasm and knowledge of the UK electric car market.

“They have some exciting and creative plans which we believe will quickly establish us as one of the industry leaders in a growing market.”