Thinkhouse wins global Protein World brief and promotes Kardashian collaboration

Health supplement brand Protein World has appointed youth marketing agency Thinkhouse as its lead creative and strategic global agency for 2017, which includes a “major collaboration” with TV celebrity Khloé Kardashian.

Thinkhouse has been briefed to lead a through-the-line campaign strategy, which includes a major collaboration with global celebrity Khloé Kardashian across the UK, US, Canada, Australia and Europe.

It becomes Protein World’s first through-the-line agency and manages the brand’s activity across above-the-line creative, social media, influencer marketing and PR globally.

Ashley Reddin, account director at Thinkhouse UK, will lead the account, with PR account director Alicia Legg heading up global PR activity.

Arjun Seth, CEO of Protein World, said: “When launching this campaign it was fundamental to have people on board who completely understood our vision. We’ve always been big and bold when it comes to Protein World and Thinkhouse embodies this. They’ve given our company a fresh perspective for 2017 and we look forward to seeing the results.”

Jason Yates, MD of Thinkhouse UK, added: “We’re incredibly proud to be working with Protein World on this super exciting campaign. The brand continues to push boundaries and we are very excited with the plans we have created together.”