Prohibition PR and Interflora create “The Ultimate Proposal”

Interflora together with social media agency Prohibition PR are working on a new campaign to mark Valentine’s Day 2017, which will see them create the “ultimate surprise marriage proposal for a loved-up couple”.

“The Ultimate Proposal” will see Interflora search for the UK’s ultimate creative proposal idea – from surprise holidays to guerrilla theatre performances and sky writing – and then make it come true ahead of 14th February.

It will all be a complete surprise to the recipient, with Interflora secretly organising and filming the whole process with help from the proposer, before releasing a video of the experience online in time for Valentine’s Day.

With hundreds of nominations already taken anonymously via the campaign microsite, Interflora has put the best four proposal idea suggestions to the public vote.

The campaign is being supported by traditional PR, a social media advertising programme, media partnerships, email marketing, as well as a dedicated campaign microsite.

Erica Nicholson, senior brand manager at Interflora, said: “Here at Interflora we are dedicated to creating surprising, unique moments for our customers on a daily basis, and this campaign is the ultimate expression of that.

“We have been inundated with the most amazing proposal suggestions, and our four finalists’ ideas are all fantastic and so personal to them. We can’t wait to see who the public vote for; we will be releasing a video of the whole experience online ahead of Valentine’s Day for people to enjoy.”