GCS announces agency roster

A list of 27 PR, marketing, advertising and media agencies have made it onto a new £350m Government Communication Service (GCS) roster, which will help deliver campaigns over the next four years.

The new Government Communication Service “campaign solutions” framework has been developed by the Crown Commercial Service to “allow more collaborative working between government and agencies”.

The 27 companies listed on the framework will now be eligible to bid for and deliver campaigns on topics ranging from public health to teacher recruitment and promoting apprenticeships.

In this financial year, the GCS is expected to deliver around 100 campaigns. The expected value of the framework is up to £350 million over four years and is open to the whole of government and any public sector body, such as museums and local government.

PR agencies include Freud Communications, Four Communications Group, Grayling, Kindred and Munro & Forster, as well as PR agency owners Creston Unlimited,  Engine, Havas UK and Ogilvy & Mather Group.

Alex Aiken, director of Government comms, said: “Our communications frameworks will, for the first time, allow us to work with agencies as partners to create integrated campaigns that solve problems, rather than just buy in pre-defined services.

“We have listened to industry. We engaged with around 600 agencies and ran five events across the country to shape the new frameworks in a way that will work better for everyone and benefit UK citizens.

“This is about bringing together the best of UK comms talent to deliver world-class public service campaigns.”

The full list of agencies can be found below:

23 Red Ltd

Blue State Digital UK Ltd

Breakthrough Media Network Ltd.

Cello Signal Limited

Creston Unlimited Limited

DDB UK Ltd

Engine Partners UK LLP

FCB Inferno

Four Communications Group Ltd

Freshwater UK Plc

Freud Communications Ltd

George & Dragon London LLP

Grayling Communications Ltd

Havas UK Limited

Kindred Agency Ltd

Lucky Generals Ltd

M&C Saatchi UK PLC

Manning Gottlieb OMD

Mediaedge:Cia Uk Ltd

Mother London Ltd

MSQ Partners Group Limited

Mullenlowe London Ltd

Munro & Forster Communications Ltd

Ogilvy & Mather Group (Holdings) Ltd

Oliver

OMD UK

RKCR/YR LTD