Fresh produce giant Minor Weir & Willis hires Big Cat

Fresh produce giant Minor Weir & Willis (MWW) has appointed marketing comms agency Big Cat to build brand awareness and increase market share, following a competitive pitch.

Established in 1963, MWW is one of the UK’s largest national fresh produce supply specialists, providing the UK’s food service market with a range of fruits, vegetables and salads from all around the world for sale in the UK and Continental Europe.

Big Cat has been briefed to deliver a strategic marketing comms programme with campaigns that span multiple consumer and trade markets.

Barry Chung, executive director at MWW, said: “We’re thrilled to be working with an agency that understands our family values and is able to keep up with how quickly our industry moves. Having Big Cat on board will undoubtedly help us to achieve our objectives as we move into 2017.”

Anthony Tattum, MD, Big Cat, added: “We’re really excited to be working with an innovative company that is looking for a multi-faceted creative communications agency to help them reach new markets.

“We have over 16 years of experience reaching both business and consumer audiences, so the team and I are really looking forward to implementing our brand and communications strategy to help raise the profile of MWW and build on its success.”