All Bar One briefs Manifest

Manifest has been appointed by All Bar One to manage its social media and content strategy across all of its social media platforms. Activity kicks off tonight (3 November) with the launch of the bar chain’s flagship bar in Leicester Square.

All Bar One, which is owned by Mitchells and Butlers, was originally founded in 1994 and now operates 51 bars across the UK and Scotland.

Manifest, which won the account following a competitive pitch, will provide social media strategy across Facebook, Instagram and Twitter.

The team will also support larger PR campaigns and bar openings throughout the year. To start, Manifest will support All Bar One’s flagship bar in Leicester Square tonight, with 400 guests and a DJ set from Laura Whitmore.

Michael Duffy, marketing manager at All Bar One, said: “We’re really excited to be working with Manifest on implementing a fresh content strategy across the All Bar One platforms. The All Bar One team were so inspired by their energy in their pitch that demonstrated how well Manifest understood All Bar One’s brand values and tone of voice. We want to set ourselves apart from our competition and promote our full offering.”

Manifest director Alex Myers said: “At Manifest we pride ourselves on being able to execute integrated creative briefs that stand out from the crowd. We’re really looking forward to getting to grips with All Bar One and pushing the boundaries of their content across their platforms. The team here are looking forward to lending their wealth of experience to launching Leicester Square with a bang.”