Down At The Social to launch first Shoryu Ramen outside of London

Manchester-based PR and comms agency Down At The Social has been appointed by Japanese restaurant Shoryu Ramen to launch its first UK-based restaurant outside of London. 

Shoryu Ramen launched in November 2012 and has been recommended in the Michelin Guide 2014, 2015 and 2016. It currently has seven venues in London, including Soho and Liverpool Street.

Its newest restaurant will be based in Manchester’s Piccadilly Gardens.

Down At The Social will work with Shoryu Ramen’s in-house PR team on a three month launch project, with activity including media relations, experiential activity and corporate engagement.

Peter Cowie, marketing manager of Shoryu Ramen, said: “With the experience Down At The Social has and the knowledge of the area, and sector, we knew they would make a great partner. Manchester has a thriving dining scene already so it made perfect sense for it to be the location of our first restaurant outside of London. We can’t wait to open the doors meet our new customers.”

Daisy Whitehouse, Down At The Social’s MD, added: ”Having launched many businesses into the Manchester food scene, we know what it takes to make a big bang. We already love the food, having visited when on various trips to London, and believe everyone else in Manchester will too! We can’t wait to work with the team and for us to show Manchester exactly what this brilliant brand has to offer.”