Farrer Kane launches fintech challenger brand

Communications agency Farrer Kane has been handed the UK media relations brief for fintech challenger brand nimbl.

nimble is an app designed for children and young people aged eight to 18 and a prepaid MasterCard debit card.  Parents can top-up and monitor their child’s outgoings with the app and the child can keep track of their spending.

Clint Wilson, CEO of nimbl, said: “The youth banking market in the UK is chronically underserviced and as we move towards an increasingly ‘digital economy’ and a reduced use of physical currency, young people struggle to comprehend the value of money.

“nimbl helps young people learn to manage their own finances and begin to develop the responsible habits that will stand them in good stead throughout their lives. We’re excited to be working with the team at Farrer Kane to build awareness of the nimbl offering and are already seeing a great boost to our media profile and lots of interest in the nimbl service.”

Beth Farrer, director at Farrer Kane, added: “Clint has an impressive track record and we’re thrilled to be partnering with him for the launch of this exciting fintech brand. nimbl is bringing a much needed new offer to parents and children which will benefit them both now and in the future. We’re looking forward to helping make sure nimbl garners the attention and success it deserves.”