Mersey Ferries briefs Mason Williams

Mason Williams Communications has been hired to deliver a national PR campaign for Mersey Ferries.

Mersey Ferries is owned and operated by Merseytravel.  As well as taking hundreds of thousands of people out on the Mersey each year, Mersey Ferries also operate a range of Liverpool attractions along the riverside, as well as trips along the Manchester Ship Canal.

Mason Williams, which celebrates its 30th year in business this year, will work with Mersey Ferries to deliver a twofold consumer campaign and a targeted trade campaign, to drive national and regional awareness for its range of cruises and new offerings.

Leah Ellis, marketing development executive at Merseytravel, said: “The team at Mason Williams showed creative thinking and a clear understanding of our brand goals. They genuinely feel like an extension of our team and we’re pleased to be working with them on this next project.”

Joanne Greer, senior account director at Mason Williams, added: “Another great win for Mason Williams. This reinforces our expertise in the tourism sector. Working with Mersey Ferries, we will be looking at a very targeted consumer and specialist media campaign for 2016 and 2017.”