SCM World appoints Fourth Day to manage UK and US PR

SCM World, a membership-based group that advises and encourages ethical and open supply chains, has appointed B2B tech PR agency Fourth Day to deliver its PR programme in the UK and the US.

The agency has been briefed to help to raise the profile of SCM World and support the company’s aim to shape the future of supply chains using innovative strategies, insights and expertise from its community of industry professionals.

The account will be led by Lisa Coutts, an account manager at Fourth Day’s London office.

Jill Pringle, chief marketing officer at SCM World, said: “Fourth Day’s international reach combined with the team’s experience in our sector put it ahead of the competition. Its expertise will be an integral part of our marketing strategy moving forward, as we continue to work with some of the world’s leading organisations to advance the supply chain profession and develop the leaders and game-changers of the future.”

Xanthe Vaughan Williams, director of Fourth Day London, added: “We are delighted to be working with SCM World. We know the supply chain industry well and look forward to applying our knowledge to the SCM World account and helping the supply chain community to tell the stories that matter.”