Online courier Jinn briefs W for UK roll-out

Jinn, an online courier service which claims to let users order “anything they wish”, has appointed W to lead its PR, as the brand embarks on a UK-wide roll-out programme.

Launched in 2013, Jinn says that it “combines the convenience of buying online with the instant gratification of shopping on the high street”.

It has partnered with a range of retailers and restaurants, including Byron, Boots, and Urban Outfitters.

W’s brand division has been briefed to raise awareness of the platform with a campaign designed to focus attention on its regional and future international expansion.

The team plans to gain coverage beyond food and drink and business press to encompass a broader lifestyle audience.

Mario Navarro, co-founder of Jinn, said: “We were hugely impressed by W’s credentials, and its creative and commercial know-how. The dynamic team understands our business ambitions and we are confident that W is the right partner to move forward with as we expand our business in the UK and internationally.”

Warren Johnson, founder and CEO of W, said: “Jinn offers all the best bits of the high street, direct to consumers 24 hours seven days a week. We look forward to contributing to the growth of this exciting business as it builds its national footprint.”