Unity handed global PR brief for ‘Kiss Goodbye to MS’ campaign

Multiple Sclerosis International Federation has hired Unity to help strengthen its “Kiss Goodbye to MS” campaign worldwide.

The socially-led “Kiss Goodbye to MS” campaign encourages supporters to “wear, dare and share”: wear red lipstick or something red; dare themselves or someone they know to do something outside of their comfort zone; and then share their efforts with their peers on social media.

Following its success in Australia, MSIF has chosen Unity to help empower local teams to increase success metrics in other countries.

The agency will look at ways to increase awareness and fundraising through earned and impactful ideas.

Luke Thomas, head of international fundraising at MSIF, said: “The MS International Federation is excited to be working with Unity to help grow our international fundraising campaign, Kiss Goodbye to MS.

“Every charity has its own challenges and international ones possibly more than most, but from the moment we sat down with the Unity team they listened and they ‘got it’. We have high hopes that with their support the campaign can reach whole new audiences and do remarkable things for people with MS.”

Davnet Doran, Unity MD, said: “This is a beautiful campaign that we are very excited about getting stuck into. MSIF do some brilliant work that speaks directly to our brand ethos of increasing human happiness by understanding an individual’s needs.”