Lexis enhances consumer team

Creative comms agency Lexis has strengthened its senior consumer team, with the appointment of freuds’ Kiefer Casamore as an account director.

At freuds, Casamore worked across a number of international accounts, including PepsiCo, Lexus and Formula E, and was
responsible for strategy and content development, as well as influencer marketing.

Before his time at freuds, he was at Australian consumer marketing agency Haystac, which is part of the Dentsu Aegis Network, where he worked across clients including Schweppes, Westfield and Marvel.

In his new role at Lexis, Casamore will work on a broad portfolio of accounts, including Harley-Davidson, Pernod Ricard and Pizza Hut.

Ruth Kieran, deputy MD at Lexis, said: “We’re delighted to welcome Kiefer to the team. He brings with him big brand experience and a strong understanding of what creates impact in the digital age.”