lastminute.com Group hires firstlight for Travel People brief

firstlight has been appointed to handle a pan-European PR programme for the Travel People, a newly-launched media business from lastminute.com Group.

The Travel People aims to help brands reach European travellers through lastminute.com Group’s network of online travel brands, which include lastminute.com, Rumbo, Volagratis, Bravofly and Jetcost.

firstlight has been briefed to help raise awareness of the company’s profile across the UK, Italy and Spain, with a focus on the media and marketing sector, as well as travel and other verticals.

This activity follows a successful media launch of the business earlier this month (July).

Alessandra Di Lorenzo, chief advertising officer at the Travel People, said: “I’ve already been so impressed with firstlight’s approach and the results so far speak for themselves. Their knowledge and support will be invaluable as the Travel People’s journey continues.”

Paul Davies, founder and MD at firstlight, added: “Not only is it brilliant to have the opportunity to work for an iconic business like lastminute.com, it’s also really exciting to be unveiling a brand new offering to the market. The Travel People will benefit from our experience across the marketing sector and we can’t wait to make them famous.”