News UK’s Sarah Mason joins Wild Card

Wild Card has made a brace of senior appointments, including News UK’s former senior comms manager, Sarah Mason, as senior consultant and House of Fraser’s social media manager, Will Vieri, as head of social.

Mason spent ten years writing for leading national magazines, before joining The Sun’s Fabulous magazine as assistant editor and food editor.

She then moved across to News UK’s corporate affairs team as senior comms manager, with a brief to help restore the company’s reputation after the phone hacking scandal and Leveson Inquiry.

At House of Fraser, Vieri led the UK department store brand’s social channel strategy, content and community management.

Before leaving the role, he coordinated the #BAFTAstyle campaign, which trended UK-wide on Sunday May 8.

Alongside Mason’s and Vieri’s appointments, Nexus Communications’ former associate director, Lucy Egerton, has joined Wild Card as group account director to lead strategy for The Hain Daniels Group, Arla and other key agency accounts.

At Nexus Communications, she worked on household food accounts including McCain, Lion Eggs and Dorset Cereals.

Tessa Willmott, MD at Wild Card, said: “It’s an exciting time for the agency, and the new additions to the senior team ensure the agency is effectively evolving with the shifting media landscape, and offering a broad range of skills and experience to our clients.”