All Star Lanes chooses Belt & Braces

Boutique bowling brand All Star Lanes has appointed Belt & Braces as its retained PR agency.

 

Belt & Braces has been briefed to lead comms activity across All Star Lanes’ London venues in Holborn, Bayswater, Brick Lane and Westfield Stratford, as well as its Manchester location, with a focus on promoting the brand’s food and drink credentials.

The team will also work on a series of projects throughout the year, raising the profile of All Star Lanes’ cocktail creations and American menu.

Jeni Fine, head of marketing at All Star Lanes, said: “The Belt & Braces team presented engaging and captivating concepts that showed true insight into our brand. The team are also a great cultural fit for us, offering food and drink experience balanced with impressive entertainment credentials.”

Phil Savage, Belt & Braces founder , added: “Ten years ago All Star Lanes dragged ten pin bowling kicking and screaming from Britain’s long forgotten dual-carriageways into the heart of London’s social scene. The brand has always been unique and truly brave – our upcoming campaigns aim to reflect these attributes.”