PR news round-up (20-24 August)
Here’s a round-up of the week’s top PR news, featuring Cision’s latest white paper, LADBible’s CommsCon session and new wins for Cirkle, Red Lorry Yellow Lorry and Launch.
CommsCon
Following new eMarketer research revealing that young people are abandoning Facebook at record rates, the platform’s future has never looked more precarious.
LADBible’s head of comms, Peter Heneghan, will appear in a break-out session at CommsCon to discuss the evolution of social strategies and what a post-Facebook editorial landscape could look like.
Then, in a Q&A hosted by Hotwire’s global head of consumer, Emma Hazan, Heneghan will answer questions posed by the audience and examine what’s next for social and PR.
Use the button below to register for this exciting session, as well as the rest of CommsCon, which features keynote speakers, panel debates and discussions set to fuel your 2019 PR strategy.
Head to commscon.cision.co.uk for all information on the day’s agenda and the rest of the speaker line-up.
The four steps to creating a foolproof crisis comms plan
In our latest white paper – The four steps to creating a foolproof crisis comms response – we explore the four key areas communicators need to cover to ensure their organisation can get on the front foot during a crisis while being secure and consistent in its response.
Opinion
Alex Pegler, account manager at Higginson Strategy, explores how the northern powerhouse can drive comms opportunities away from the south of the country.
Interview
Alice and Heidi Bland, co-founders of Bland PR, reveal what it’s like to work with your twin, the pair’s complementary backgrounds and how the agency combines both freelance and agency models.
PR Case Study
Discover how Flint created a media relations campaign to help Artichoke drive awareness of its PROCESSIONS march, which celebrated the 100th anniversary of women first being able to vote.
Account wins
Soft drinks manufacturer Britvic has chosen Cirkle to handle B2B comms for its portfolio of drinks brands.
SWISS International Air Lines has appointed Launch to deliver its four month “Moments That Last” campaign.
Data protection specialist Arcserve has appointed Red Lorry Yellow Lorry to increase brand awareness and drive thought leadership strategy in the UK and US.
Integrated 3D holographic display system HYPERVSN has appointed Clarity PR as its global comms agency to raise brand awareness.
Fashion brand RIXO has appointed K&H Comms to co-manage its upcoming debut London Fashion Week presentation.
BoConcept Birmingham has appointed HROC to deliver a regional PR, social media marketing and business networking brief for the Danish furniture store, which can be found in the city’s Mailbox development.
Cheap Flights Finder has appointed Turtle PR to maximise the brand’s exposure across the UK and other international markets.
Mizuno has selected Promote PR to handle its #MakeTheSwap campaign to drive awareness of its netball shoes.
Ferry operator DFDS has appointed 2SistersPR to promote the brand to the Polish community in the UK, as well as in Poland.
Video technology provider Make.TV has appointed Platform Communications to grow the brand in the UK, US and German markets.
LGBTQ+ homelessness charity the Albert Kennedy Trust has appointed Eulogy to produce a word-of-mouth campaign to raise awareness and increase usage of its online mentoring services.
Sensyne Health selected Consilium Strategic Communications to advise on PR and investor relations surrounding its initial public offering.
Megan McKenna has appointed Good Results PR to help launch her new fashion line; Studio Mouthy.
People news
Engine Group has selected Kasha Cacy to become its global chief executive. Cacy will oversee Engine’s 17 offices located across North America, Europe and Asia-Pacific.
Robert Stone has joined 3 Monkeys Zeno as director of digital strategy and innovation. He becomes part of the agency’s leadership team and will report to MD Christine Jewell.
Fintech start-up Curve has appointed Alejandro Massalin as its new head of marketing. Massalin’s role will include oversight of all aspects of PR and comms.
Curzon PR CEO Farzana Baduel has been selected to be a brand ambassador of the Oxford Foundry’s L.E.V8 Women programme at Oxford University.
Cheshire-based agency No Brainer has announced three new appointments. Michelle Turner joins as an account manager, Emily Craig becomes an account executive and Melissa Phillips has been hired as office manager.
Agency news
Beattie Group is set to expand its Beattie Tartan brand further into Canada, with the agency set to add offices in Ottawa and Winnipeg.
Evoke Group has rebranded as one singular global agency: Evoke. The move brings agencies such as Tonic Life Communications and Evoke Health under one unified brand name.
US-based integrated sports marketing agency rEvolution has acquired UK-based Revolution Sports Marketing Group in order to increase its PR capabilities and expand its earned media offering on a global scale.
