Prostate Cancer UK and Ava Women choose instinct

Men’s health charity Prostate Cancer UK and fertility specialist Ava Women have appointed instinct to raise awareness of the work they do.

Prostate Cancer UK has also briefed the agency to drive sign-ups for the March for Men events taking place in seven cities across the UK this Father’s Day weekend. Instinct will target women’s titles to share Prostate Cancer UK’s message with a wider audience.

Ava Women has selected instinct to support its Let’s Talk about Trying campaign, which aims to transform how people view trying to conceive.

A survey will determine how British women feel about the experience of trying for a baby. The results will then be shared with key national publications and discussed during a day of radio interviews.

“Instinct offers us the opportunity to reach a greater audience with their broad knowledge of the female consumer press,” said Ali Day, director of communications at Prostate Cancer UK. “They presented a strong and robust press office offering that complemented our own in-house communications team with a focus on the female perspective.”

Maria De Halpert, Ava Women’s UK country manager, added: “PR is a critical tool for connecting with our audience at Ava Women, and we’re excited to have an agency on board that understands our vision.”

Instinct founder and MD Jonathan Kirkby continued: “We’re thrilled to be working with both organisations and raising awareness on important issues that affect both males and females around the UK.”