Last week’s PR news in brief (14 – 18 May)
Catch up on last week’s essential PR news, featuring an interview with WIRED, the PR Week Global Awards and the biggest reputational risk factors facing the technology sector.
What journalists want from PRs today
Don’t miss tomorrow’s exclusive Cision webinar, featuring Time Inc UK celebrity content director Jack White and and W account director Sean Allen-Moy.
Together with Cheryl Douglas, Cision’s head of media research and jobs, they’ll discuss the findings of Cision’s 2018 State of the Media survey and reveal what journalists want from PRs today.
Click here now to reserve your place.
3 reputational risks facing the tech industry
Over the last 15 years, the value of the technology sector has boomed, creating both great opportunities and challenges for how tech brands communicate.
With technology dominating peoples’ daily lives, brands in the sector are now seen in a different way to other companies. This increases the risk of reputational damage for tech companies, as their work affects a larger proportion of the population.
Thought leadership
Rhodri Harries, managing director at Kaizo, outlines the results of the Worldcom Confidence Index and what its findings mean for comms professionals
The traditional trade show model is dying, argues Saskia Stolper, director, Germany at Red Lorry Yellow Lorry. She looks at what’s next in today’s rapidly evolving digital era.
Interviews
WIRED wants to shine a light on the people driving change across the globe, its senior editor Matt Burgess and digital editor James Temperton said at last week’s Cision media briefing.
Account wins
Triggerfish Communications has won a 12-month brief to oversee all meetings and event-led PR activity for the Museum of London and the Museum of London Docklands.
IMG has selected Exposure as its European PR agency of record across its fashion portfolio to develop and implement strategic media relations campaigns.
Croatia’s National Tourist Board has appointed Hills Balfour to manage its social media and online comms strategy across Europe.
Porterbrook, the owner of 32% of Britain’s rolling railway passenger stock, has appointed Maitland as its strategic comms adviser.
Insurance broker alliance UNA has appointed Eden PR to lead its media, digital and internal comms.
Luxury designer goods resale service Cudoni has appointed TaylorMadePR to oversee its strategic comms plan.
Entertainment and lifestyle agency KPPR will handle publicity for social influencer Estée Lalonde.
Boat rental site Click&Boat has appointed GEC PR to promote the peer-to-peer platform in the UK.
Leeds venue Bertie’s has appointed Faith PR to help spearhead the launch of its new luxury coffee lounge and tea room.
The Eden PR team
People news
Financial services specialist Peregrine Communications has appointed Danny Calogero as a director in its London office.
Push PR has appointed Jas Mattu as senior account manager in its beauty team.
Agency news
Pagefield has launched Pagefield Sport and appointed Benito Perez-Barbadillo as a specialist partner to support the new sport division.
PA Consulting Group has acquired digital insight and strategy consultancy Sparkler.
JAM PR and JAM Creative have merged to become Jam. The move reflects the agency’s goal of providing an integrated offering.
PR Week Global Awards
Weber Shandwick won the Global Agency of the Year for the fourth year running
Ketchum and Weber Shandwick were the big winners at this year’s PR Week Global Awards, taking home four and three awards respectively. A full list of winners can be found here.
