Sian Baker, PrettyGreen

PrettyGreen launches creative production house The Producers

PrettyGreen has launched a creative production house called The Producers to tap into a growing need for “in-sourcing and co-creation”.

Sian Baker, PrettyGreen’s content and production managing director, will run The Producers. Its production teams will be set-up as an extension of the agency’s client teams in terms of skill-set, mindset and location.

Baker said: “The agency model for events and experiences is ripe for a different approach and more efficient ROI, with clients crying out for ‘producers’ who can just get stuck in and deliver projects collaboratively with them.

“PrettyGreen has a reputation for delivering experiential and content-driven PR. And we felt there was an opportunity to create a stand-alone event production house to deliver real business impact.”

Related Posts
Test Post 35.0
This is a test post
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]