Hills Balfour to manage Riviera Travel’s PR
Cruise and escorted tour operator Riviera Travel has appointed Hills Balfour on a six-month contract to implement its PR strategy.
Hills Balfour will handle Riviera Travel’s press release distribution, coordinate press trips and organise events to raise awareness of the brand and its products.
PR account director Daniela Resenterra will lead the agency’s account team, assisted by senior PR account manager Josie Self and senior PR account executive Annabel Jenkins.
Ben Hitchcock, Riviera Travel’s sales and marketing director, said: “We are delighted to be working with Hills Balfour and feel the team’s experience and expertise will help us raise the profile of Riviera Travel and introduce new customers to our brand.
“The Hills Balfour team will help us to communicate Riviera Travel’s unique proposition and the range of travel experiences our customers can enjoy across the globe.”
Jo Hartley, associate director at Hills Balfour, added: “We are really excited to be working with Riviera Travel and look forward to showcasing their knowledge and experience as a leading UK operator in river cruising, solo travel and escorted tours.”
- Pictured: Ben Hitchcock
