Eulogy secures 2018 Pride in London brief

Pride in London has appointed Eulogy as its lead agency partner to deliver its campaign vision for 2018, following a competitive pitch.

Eulogy will work with Pride in London to develop the campaign’s strategic direction and insight-led approach, and create a PR-led integrated campaign with community representation and engagement at its heart.

Creative agency BMB will work alongside Eulogy and deliver the campaign’s creative content in the lead up to the event.

Asad Dhunna, Pride in London’s director of communications, said: “The team at Eulogy impressed us with a high level of flexibility, understanding and strategic thinking.”

Elisabeth Field, MD of Eulogy, added: “It is a massive privilege to be working with Pride in London this year. We’re passionate about what the organisation stands for and have huge respect for the dedication and commitment of the volunteer team.

“As a business, Eulogy mirrors Pride in London’s commitment to embracing diversity at every level. The LGBT+ community is, by its very nature, one of the most diverse groups in society and we’re excited about delivering a campaign that responds to this diversity of identity and interest.”

Richard Wilcock, business director at BMB, concluded: “We’re thrilled and honoured to be working with Pride in London as creative agency partner and extremely proud ourselves to be able to play a major role in the largest LGBT+ festival in the world.”