PHA Media wins Curvissa’s UK PR brief

Plus size retailer Curvissa has enlisted PHA Media to handle all of its press office and campaign activity for 2018, following a competitive pitch.

PHA Media’s brief includes celebrity and influencer engagement, event management, product placement and social media campaigns.

Laura Sutherland, Curvissa’s brand manager, said: “We were really impressed with PHA’s creative thinking and the fact that they really understood the brand. We felt their proposal really encapsulated the fact that we want customers to feel good, not only in their clothes, but in all aspects of their life.”

Shelley Frosdick, PHA Media’s director of consumer PR, added: “The campaign we will be launching will resonate with new and existing customers and demonstrate how passionate Curvissa is about making their customers feel good.

“We are delighted to have Curvissa as a client alongside fellow Freemans Grattan Holdings fashion brand Kaleidoscope, which we have worked with for several years.”