Battenhall to support Waze’s UK growth

Community-based traffic and navigation app Waze has appointed Battenhall to handle its UK PR brief following a competitive pitch.

Battenhall is tasked with supporting the company’s UK growth by targeting a range of media sectors, ranging from mainstream consumer press to business and trade media titles.

The agency will oversee all aspects of Waze’s UK comms, including producing campaigns and manahing media relations, crisis comms and press office activity.

Robyn Bemment, Waze’s head of communications, EMEA & APAC, said: “Battenhall has a deep understanding of our business objectives, audiences and the Waze product.

“Combined with their blended approach to PR, social and digital plus unique tools for tackling influencers and crises, we’re excited to work with Drew and the team to land creative stories and campaigns that make Waze a household name in the UK.”

Drew Benvie, MD of Battenhall, added: “Waze is a true industry disruptor and innovator, and the type of brand we love to work with at Battenhall. We share many core values in that sense and we are incredibly excited to be working together to build the Waze brand in the UK through 2018.”