PrettyGreen to strengthen Betsafe brand

Betsson Group has appointed PrettyGreen to handle PR for its Betsafe brand in the UK.

The agency will strengthen brand awareness within the UK gambling market through content production and a fully integrated content series across Betsafe’s sporting assets, including the recently signed Conor McGregor, Manchester City, Tony Bellew and Saracens.

Mark Stringer, PrettyGreen’s founder, said: “It’s rare to find a client who has such a deep-rooted and relentless ambition to become the biggest player in their field, but that’s exactly what we’ve found with Betsafe. To come onboard at a time when they’d just signed one of the biggest sports stars on the planet – Conor McGregor – was a phenomenal way to start our relationship and we’ve continued to go from strength to strength in recent months.

“We look forward to helping them create more campaigns that are truly life defining, and this is just the start of a hugely successful partnership between PrettyGreen and Betsafe.”

Emma Diskin, global director of PR & social media for Betsson Group, said: “The UK is a crowded marketplace and we wanted an agency to really help fortify the Betsafe brand amongst sports fans using an army of high profile sporting names. The PrettyGreen team has a great work ethic and have passion and talent in abundance. We expect big things in terms of PR, content and sponsorship activation.”