Mercieca wins Shock Absorber PR brief

Sports bra brand Shock Absorber has selected Mercieca to handle all its PR, including the launch of its first activewear collection.

The agency will also manage Shock Absorber’s events and influencer engagement.

Gemma Oakes, Mercieca’s director, said: “We’re really excited to be working with Shock Absorber, as many of us are already big fans of the brand.

“Our sport and fitness offering continues to accelerate and we’re looking forward to getting started on delivering an impactful PR and influencer programme for Shock Absorber!”