Lucre wins Debenhams Personal Finance account

Debenhams Personal Finance has appointed Lucre to increase its brand and product awareness following a competitive pitch process.

Lucre will profile the company’s key product offerings, such as store cards, credit cards, travel money and insurance, through media engagement, product launches and elevated news campaigns.

Andy Newman, head of personal finance at Debenhams, said: “We were extremely impressed with Lucre’s experience. They had an in-depth understanding of the retail financial services sector and our product offerings.

“Their creativity and insight into our brand was second to none and we look forward to working with them to build awareness and communicate our key messages through what’s set to be a series of creative campaigns and a strong media relations programme.”

Tamarind Wilson-Flint, Lucre co-owner and director added: “As a household name Debenhams has already built a reputation as experts in retail. With market-leading Financial Services products and now with over 100 travel money bureaus across the UK and an extensive range of online services, we very much look forward to working with the team to ensure its personal finance offering is front of mind for consumers.”

Pictured: Lucre’s Debenhams account management team