Hills Balfour to handle comms for travel shows

Exhibitions specialist Upper Street Events has appointed Hills Balfour to manage PR for its portfolio of travel shows taking place in January, February and September next year.

Hills Balfour’s remit focuses on media relations and a press office function, as well as work on a number of creative concepts. The agency will work collaboratively with exhibitors as part of its PR activity.

The agency will look to highlight seminars and tours at January’s Adventure Travel Show, while also promoting Upper Street Events’ London and Birmingham Cruise Shows.

Thiago Alves, event director for the Cruise Shows and Adventure Travel Show at Upper Street Events, said: “We look forward to working with Hills Balfour to achieve this by widening the pool of attendees and attracting more holidaymakers to the adventure travel and cruise sectors.”

Jonathan Sloan, managing director at Hills Balfour, added: “I am extremely proud that we have been selected to represent the Adventure Travel Show and the London and Birmingham Cruise Shows. Following a competitive pitch, we are excited to have the opportunity to support Upper Street Events’ mission to increase the number of visitors to the shows.”